With a presentation titled “From Strategy to Execution: Building a Winning Presence in Latin America”, Rosi McKee, co-founder and owner of Telematic Interactive and CT Interactive, participated in the ICE World Gaming Forum during the world’s most prestigious gaming industry exhibition, ICE Barcelona. During the panel, she shared important guidelines for operators looking to enter and expand their presence in one of the most dynamic and competitive markets of the iGaming industry.
Rosi McKee highlighted the key aspects necessary for success in Latin America, particularly in Peru, such as understanding regulatory requirements, localizing products, and adapting technology. According to her, operators must tailor their strategies to align with local cultural specifics and preferences while ensuring compliance with regulatory standards and implementing personalized solutions to build trust among local players.
Rosi McKee noted that, before the pandemic, consumers in Peru displayed a preference for physical locations due to a lack of trust in online payments. However, the situation has changed significantly in the post-pandemic period. Online purchases and transactions have surged, with online betting growing 128% between 2020 and 2022. According to her, the potential of the Peruvian market remains immense, with over 60 operators already registered following the introduction of regulations and new international brands entering the competition.
Rosi McKee concluded that Peru is a key market for the development of the iGaming industry in Latin America. The country’s dynamic economy, growing middle class, and increasing interest in digital platforms offer significant opportunities for operators.
