“Telematic Interactive Bulgaria AD presented its strategic approach to expanding its operations in Latin America at the ICE World Gaming Forum. The presentation, delivered by the company’s ultimate majority shareholder owner, Rossi McKee, provided an in-depth look at the company’s successful positioning in one of the world’s fastest growing and most competitive markets.
Rosie McKee focuses on the key success factors – adapting to the regulatory environment, understanding cultural specificities and innovating. She stressed that these elements are fundamental to sustainability and long-term success in new markets.
The presentation introduced the markets in the region, paying special attention to Peru – a country with a fast growing economy and significant potential in the iGaming industry. Rossi McKee analyzed the importance of local preference, mobile technology and payments innovation in building player trust and long-term customer acquisition.
This strategic study shows how Telematics Interactive integrates its global expertise with the local context to achieve robust results and sustainable growth.
View the presentation and learn more about the business model that establishes Telematic Interactive as an innovator in international markets.
