Telematic Interactive Bulgaria AD continues its international expansion with the implementation of the Telematic Sport sports platform in the Kenyan market. The project fits into the company’s strategy aimed at building internal technological capacity and developing innovative solutions.
The platform, acquired in September 2025, is a comprehensive solution that allows integration of various products – sports betting, slot games and payment methods, as well as risk and odds management through a modern back-office module.
“Telematic Sport is a strategic investment in technological independence and long-term growth. Through it, we are building our own infrastructure, which gives us greater operational control and the opportunity to develop in different markets,” commented Roman Dimitrov, International Operations Manager of Telematic Interactive Bulgaria AD and Chairman of the Board of Directors of Telematic Sport.
The project includes the integration of AI functionalities, including analysis of the dynamics of sports events through innovative metrics. The platform will be upgraded in stages within a one-year action plan, with the aim of building a large-scale solution applicable both to the group’s internal operations and to external operators in international markets.
The introduction of the sports platform to the Kenyan market marks the beginning of the international expansion strategy and positions Telematics Sport as the technological foundation for the group’s future growth.